Every garment that is made, the impact that it has on the wearer and the environment are consciously thought through.
Beginning on paper, a design undergoes many laboured iterations to ensure the best fit – both on the body and the lifestyle of the customer, and to produce as little waste as possible. Once a style is considered, we put it through rounds of performance tests before cutting up our fabrics. Fabrics that make the cut are those that have longevity, or are sustainably produced.
We have two initiatives in place aimed at tackling the issue of waste and overproduction.
Get-Order-On Demand (GOOD for short) is an initiative encouraging slow fashion. Wait and be rewarded with a discount. GOOD allows us to produce less, more precisely and not to have much overstock and waste at the end of the season. Have a GOOD read here.
If you'd like to learn more about our design process, click here.