Lee says GOOD and MAKE not only benefit the customer, but these initiatives also let the brand produce on demand, which helps minimise waste for a sustainable process she calls “slow fashion”.

“We wanted to incorporate our brand’s Mediterranean roots, reflecting both our respective home cities of Singapore and Tel Aviv, hence the ‘outdoor’ tropical elements, where one can relax and feel at ease while shopping and waiting,” says Lee. “We also wanted to expose our workshop, which was why we incorporated the pleating workshop, so customers can see for themselves how the pleating is done.”

Read the full feature here.