Business Times | Taking pre-order route creates certainty in a pandemic

October 13 2020
·
Written by Alyssa S.
Business Times | Taking pre-order route creates certainty in a pandemic
October 13 2020
·
Written by Alyssa S.

INSTEAD of slashing prices at the end of the season, fashion designer Gin Lee had an idea to bring the markdown to the start of the season, but with a catch: Customers would have to make a pre-order.

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