Augustman | SUSTAINABLE AND STYLISH: A LOOK AT HOW SOME BRANDS ARE SAFEGUARDING THE FUTURE
In January, Uniqlo Singapore and DesignSingapore Council (Dsg) launched the Zero Waste Design Challenge, which invited participants to design a wearable garment made from pre-loved Uniqlo products. Themed Mottainai: Old Clothes, New Life, designers were encouraged to add their own signature to the design. The challenge underscored the brand’s aim to deliver clothing that improves the lives of customers with reduced environmental impact.
Ultimately the sustainable and stylish designs by Gin Lee, founder of Ginlee Studio, Jon Max Goh, co-founder of LivingWear, international costume designer Leonard Augustine Choo, London College of Fashion graduate Rebekah Elza Ong Lin, as well as Debby Yu and Matthjis Rikken, co-founders of design studio Studio Dam won over the judges. The winning designs will be showcased at the Sustainability Corner of Uniqlo Plaza Singapura until June 2021.
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